Give Yourself a Virtual Makeover with Pur Minerals IPur Beauty iPhone Application!
THINK: Experience a digital transformation with Pür Minerals iPur Beauty application.
WHAT IT IS: An iPhone application for a customized Pür Minerals makeover. After pioneering easy, natural beauty with multi-tasking makeup designed to keep skin healthy, Pür Minerals now offers a commitment-free way to try a new look. Developed by VDime Innovative Works LLC, a leader in facial image-processing, Pür Minerals iPür Beauty is changing the way you shop for makeup. Try on a new look, courtesy of Pür Minerals in four simple steps:
- TAKE, upload or use a model photo to start your makeover.
- APPLY: Click a product, select a shade and experience a Pür transformation. The customized algorithm will identify the facial co-ordinates for precise application. Don’t like your new look? You have the option of adjusting the facial co-ordinates, undo or start again.
- SHARE: Once the makeover is complete, the finished look can be shared through Facebook for a polished profile picture or send to a friend via email.
- BUY: Love your new look? iPür Beauty offers a direct link to Ulta.com to order products online or to find a location near you for an in-store purchase. The ability to order products via all Pür Minerals retail partners including Regis and Dillard’s will be available October 1, 2010.
“Ulta is excited to be involved in iPür Beauty’s new, fun, portable and innovative technology. Like, Ulta, iPür Beauty is providing today’s busy woman with alternatives to make her best beauty look easier to achieve,” says Carrie Lannon, Director of Public Relations for ULTA.
WHERE TO FIND IT: iPhone App store.
